STORM RITTER GALLERY
September 2022 - May 2023
RETAIL STOREFRONT
807 Washington Street, Meatpacking, NYC
September 2022, the artist opened the first Storm Ritter Gallery sponsored by G23NY. The space doubled as a open studio and an exclusive gallery to the public. With her past retail experience with Storm Ritter Studio, she showcased her fine art, apparel, jewelry, art prints, and merchandise. The location allowed Storm to host events, cater to custom orders for canvas work, furniture refurbishing, The Cool People tattoos, and painted apparel for clients. After nine-months, the second SR Gallery opened in April 2023.
Inside Retail Storefront
Storm Ritter Gallery, 2022-23
INSIDE GALLERY
Managing the brick-and-mortar six days a week, Storm solely operated the gallery, accompanied by her studio cat, Velvet. Located right by the Whitney Museum of Art, Storm provided an intimate atmosphere for visiting locals and tourists. The inventory included work from the solo show, "Cirque of The Cool People" and art merchandise. She hosted private viewings and launched events while creating new work in the open studio space in the main space and front window.
STUDIO ART & EVENTS
While running the gallery, the artist continued to fulfill to custom orders, painted garments, and new artwork preparing for her next collection, select examples became the foundation for 2023 portfolio:
When she wasn't operating the space, working on her new work or focusing on marketing content, Storm was catering to commissioned based projects for clients at the gallery:
Storm hosted four more gallery events after the opening party to showcase new work and collaborate with other businesses, bringing new clientele and attention to the storefront. Adding new printed garments, jewelry, and art prints to the space, the events were an excellent way to grow her fine art branding and create community in Meatpacking, NYC.
OPENING & PRESS
After Storm Ritter's 2022 solo exhibition, "Cirque of The Cool People" with Gallery 23 NY, the storefront location was transitioned into the Storm Ritter Gallery after the success of the opening reception and reputation from her past business Storm Ritter Studio. This location launched her resurgence in brick-and-mortar retail. While a different aesthetic than her last business, the location elevated her ability to be lead in business management and art production simultaneously. In her artist talks and panels, this concept was a driving force in her message to clientele and guests.
During the day, the artist produced the majority of her own marketing visuals, also collaborating with photographers and videographers to document the art process and evolving gallery displays. With press from The Villager, AMNY, Meatpacking District Online, Up Magazine, and other small publications on social media, the gallery attendance grew throughout the pop-up's presence Downtown Manhattan. Storm launched new NFTs with specific art in the displayed collection, sponsored by the NYC organization, OrangeHare. This resulted in a press feature focused on the work and the gallery itself.
View the opening reception that launched the gallery and press articles on the artist and her impact at the gallery.
PHOTO ARCHIVE
View photos from the daily gallery hours, events, and art production in the archive gallery. After showing with G23NY in 2021 with her solo show, "Realm of The Cool People," this partnership launched Storm's career in managing not only retail but fine art, foreshadowing her second Meatpacking gallery and East Village Private Studio into 2024.
